Hire creative intelligence,
Hire creative intelligence,
Hire creative
intelligence,
on your
your
on your
of the table.
of the table.
of the table.
We operate as a fractional creative partner, plugging into your brand to lead strategy, narrative and
execution without the agency bloat.
We operate as a fractional creative partner, plugging into your
brand to lead strategy, narrative & execution without the agency bloat.
We operate as a fractional creative partner, plugging into your brand to lead strategy, narrative and
execution without the agency bloat.
So what exactly is a
Fractional Creative Partner?
So what exactly is a
Fractional Creative Partner?
So what exactly is a
Fractional Creative Partner?
Most brands hire agencies to execute. Some hire consultants to advise.
We sit in between.
A fractional creative partner is embedded with creative responsibility, without the overhead of a full-time creative team.
We
• Think like internal creatives
• Act like strategic partners
• Bring in best-in-the-business vendors to execute our initiatives
Most brands hire agencies to execute. Some hire consultants to advise.
We sit in between.
A fractional creative partner is embedded with creative responsibility, without the overhead of a full-time creative team.
We
• Think like internal creatives
• Act like strategic partners
• Bring in best-in-the-business vendors to execute our initiatives
Most brands hire agencies to execute. Some hire consultants to advise.
We sit in between.
A fractional creative partner is embedded with creative responsibility, without the overhead of a full-time creative team.
We
• Think like internal creatives
• Act like strategic partners
• Bring in best-in-the-business vendors to execute our initiatives
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We work closely with Brand Managers, Founders, and CXOs as their extended creative resources to make their lives easier and bring creative solutions to life.
We work closely with Brand Managers, Founders, and CXOs as their extended creative resources to make their lives easier and bring creative solutions to life.
In short: We don’t work for them. We work with them.
In short: We don’t work for them. We work with them.
As embedded, fractional creative partners.
As embedded, fractional creative partners.
Brands That Trusted Us
Brands That Trusted Us
projects
projects
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Years experience
Years experience
Happy Clients
Happy Clients
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Our Services
Strategic Brand & Content Solutions
01
Clarity-first thinking that shapes what your brand says, how it looks, and where it shows up.
Strategic Brand & Content Solutions
Clarity-first thinking that shapes what your brand says, how it looks, and where it shows up.
Strategic Brand & Content Solutions
Clarity-first thinking that shapes what your brand says, how it looks, and where it shows up.
Content Systems & Campaign Architecture
02
Crafting structured content systems and campaign plans tailored to your brand’s goals and bandwidth.
Content Systems & Campaign Architecture
Crafting structured content systems and campaign plans tailored to your brand’s goals and bandwidth.
Content Systems & Campaign Architecture
Crafting structured content systems and campaign plans tailored to your brand’s goals and bandwidth.
Logo Design & Visual Identity Systems
03
From logos to complete brand worlds - distinct, strategic, and timeless.
Logo Design & Visual Identity Systems
From logos to complete brand worlds - distinct, strategic, and timeless.
Logo Design & Visual Identity Systems
From logos to complete brand worlds - distinct, strategic, and timeless.
Founder & CXO Personal Branding
04
Helping leaders build trust-first personal brands through content rooted in psychology, narrative strategy, and storytelling.
Founder & CXO Personal Branding
Helping leaders build trust-first personal brands through content rooted in psychology, narrative strategy, and storytelling.
Founder & CXO Personal Branding
Helping leaders build trust-first personal brands through content rooted in psychology, narrative strategy, and storytelling.
About
Pocket Compass (Formerly known as MadMonkeys)
Pocket Compass
(Formerly known as MadMonkeys)
Pocket Compass
(Formerly known as MadMonkeys
Pocket Compass (formerly MadMonkeys) began as a social media agency. It evolved because the work demanded more.
Founded by Karan Raghani, Pocket Compass works with brand managers, founders, and CXOs across India and Thailand, operating as an embedded, fractional creative partner.
Pocket Compass (formerly MadMonkeys) began as a social media agency. It evolved because the work demanded more.
Founded by Karan Raghani, Pocket Compass works with brand managers, founders, and CXOs across India and Thailand, operating as an embedded, fractional creative partner.
Today, we operate as a creative consultancy for brands that need strategic clarity across content, identity, and campaigns.
Today, we operate as a creative consultancy for brands that need strategic clarity across content, identity, and campaigns.
Today, we operate as a creative consultancy for brands that need strategic clarity across content, identity, and campaigns.
We don’t believe in volume for the sake of activity. We believe in context, clarity, and cultural intelligence
We don’t believe in volume for the sake of activity. We believe in context, clarity, and cultural intelligence
We don’t believe in volume for the sake of activity. We believe in context, clarity, and cultural intelligence
We no longer want to be an agency that sells you the number of posts. We want to help your brand(s) find direction.
We no longer want to be an agency that sells you the number of posts. We want to help your brand(s) find direction.
We no longer want to be an agency that sells you the number of posts. We want to help your brand(s) find direction.
Why Us?
We’re brought in when:
We’re brought in when:
We’re brought in when:
A brand feels directionless
A brand feels directionless
A campaign needs sharper thinking
A campaign needs sharper thinking
Agency needs a strategic creative brain
Agency needs a strategic creative brain
Founder wants authority, not vanity metrics
Founder wants authority, not vanity metrics
Testimonials
The kind of feedback we chase!
The kind of feedback we chase!
The kind of
feedback we chase!
P
Palak Madlani
Pro Copy Consultant with some of India’s leading brands
"What I love about working with the team at Pocket Compass is how naturally they arrive at sharp, effective ideas, no overthinking, no fluff. They get marketing, they get people, and they definitely get the brief."
P
Palak Madlani
Pro Copy Consultant with some of India’s leading brands
"What I love about working with the team at Pocket Compass is how naturally they arrive at sharp, effective ideas, no overthinking. They get marketing, they get people, and they definitely get the brief."
P
Palak Madlani
Pro Copy Consultant with some of India’s leading brands
"What I love about working with the team at Pocket Compass is how naturally they arrive at sharp, effective ideas, no overthinking, no fluff. They get marketing, they get people, and they definitely get the brief."
S
Sanya Prashanth
Brand and Marketing - Myntra FWD
"We wanted someone who got Gen Z — not just on paper, but in energy, references, and execution. Team Pocket Compass didn’t just deliver content - they brought a vibe. Every idea felt native, not forced."
S
Sanya Prashanth
Brand and Marketing - Myntra FWD
"We wanted someone who got Gen Z — not just on paper, but in energy, references, and execution. Team Pocket Compass didn’t just deliver content - they brought a vibe. Every idea felt native, not forced."
S
Somya Srivastava
Brand & Community Manager – cult.fit
"It’s rare to find a team that gets your brand tone from Day 1, but Karan and his team just did. From clever campaign ideas to quick turnarounds across high-pressure campaigns, they’ve delivered with heart, hustle, and consistency."
S
Somya Srivastava
Brand & Community Manager – cult.fit
"It’s rare to find a team that gets your brand tone from Day 1, but Karan and his team just did. From clever campaign ideas to quick turnarounds across high-pressure campaigns, they’ve delivered with heart, hustle, and consistency."
B
Bodhisatva Dasgupta
Founder - The Voice Company
"I had an idea. A weird one. I called Karan. He didn’t blink — just said, 'Let’s build it.' And in two days, we had a logo I loved. That’s the kind of instinct and speed I wish more creative teams had."
B
Bodhisatva Dasgupta
Founder - The Voice Company
"I had an idea. A weird one. I called Karan. He didn’t blink — just said, 'Let’s build it.' And in two days, we had a logo I loved. That’s the kind of instinct and speed I wish more creative teams had."
S
Shubham Gaur
Co-founder – FlexifyMe
"As an early-stage startup, it’s tough to find teams that are fast and flexible. Pocket Compass has been all of that, and more. They’ve worked with us like extended teammates for over 1.5 years now."
S
Shubham Gaur
Co-founder – FlexifyMe
"As an early-stage startup, it’s tough to find teams that are fast and flexible. Pocket Compass has been all of that, and more. They’ve worked with us like extended teammates for over 1.5 years now."
FAQS
What's often asked about us?
What's often asked about us?
What's often asked about us?
What does a “fractional creative consultancy” mean?
A fractional creative partner/consultancy provides embedded creative support without the need to hire a full-fledged agency. Instead of working like a vendor, we plug into your brand - shaping strategy, narrative, and direction, while bringing in the right specialists to execute. Think of it as having a creative lead on your side, without the overhead.
What does a “fractional creative consultancy” mean?
A fractional creative partner/consultancy provides embedded creative support without the need to hire a full-fledged agency. Instead of working like a vendor, we plug into your brand - shaping strategy, narrative, and direction, while bringing in the right specialists to execute. Think of it as having a creative lead on your side, without the overhead.
How is this different from hiring an agency?
Agencies typically execute on briefs. We help define the brief. We work alongside your team to: Identify what actually needs to be said Build the narrative Shape campaigns and content systems Execution follows strategy, not the other way around.
How is this different from hiring an agency?
Agencies typically execute on briefs. We help define the brief. We work alongside your team to: Identify what actually needs to be said Build the narrative Shape campaigns and content systems Execution follows strategy, not the other way around.
How is this different from a consultant?
Consultants advise. We advise, but also stay with you. We don’t just give you a deck and step away; we work with you to bring ideas to life, collaborating with your internal teams and external partners.
How is this different from a consultant?
Consultants advise. We advise, but also stay with you. We don’t just give you a deck and step away; we work with you to bring ideas to life, collaborating with your internal teams and external partners.
Is this a retainer model or project-based?
Both. Some brands work with us on specific problem statements. Others bring us in as an ongoing fractional partner. The structure depends on how deeply you want us involved.
Is this a retainer model or project-based?
Both. Some brands work with us on specific problem statements. Others bring us in as an ongoing fractional partner. The structure depends on how deeply you want us involved.
What kind of brands do you typically work with?
We work with: Brand teams at growing companies D2C founders scaling their presence CXOs building narrative clarity Agencies that need strategic creative support Most of our work happens where there’s ambition, but a lack of clear creative direction.
What kind of brands do you typically work with?
We work with: Brand teams at growing companies D2C founders scaling their presence CXOs building narrative clarity Agencies that need strategic creative support Most of our work happens where there’s ambition, but a lack of clear creative direction.
Do you only work on social media?
No. Content is just one output. We work across: Brand positioning Campaign ideas Identity systems Founder branding Platform strategy
Do you only work on social media?
No. Content is just one output. We work across: Brand positioning Campaign ideas Identity systems Founder branding Platform strategy
What does working together actually look like?
We usually start with a clarity phase: Understanding your brand, audience, and current gaps Identifying opportunities across content, campaigns, and positioning From there, we either: Work on specific projects (campaigns, identity, etc.) Or plug in as an ongoing creative partner.
What does working together actually look like?
We usually start with a clarity phase: Understanding your brand, audience, and current gaps Identifying opportunities across content, campaigns, and positioning From there, we either: Work on specific projects (campaigns, identity, etc.) Or plug in as an ongoing creative partner.
Do you work with international clients?
Yes. We actively work with brands and teams across India and Thailand, but are very open to working with the team from the U.S. and the U.K., and are structured to collaborate remotely.
Do you work with international clients?
Yes. We actively work with brands and teams across India and Thailand, but are very open to working with the team from the U.S. and the U.K., and are structured to collaborate remotely.
How do we know if Pocket Compass is the right fit?
If you’re looking for: • More posts • Faster turnaround • Execution-only support We’re probably not the right fit. If you’re looking for: •Clear thinking • Better ideas • Stronger brand direction We should talk.
How do we know if Pocket Compass is the right fit?
If you’re looking for: • More posts • Faster turnaround • Execution-only support We’re probably not the right fit. If you’re looking for: •Clear thinking • Better ideas • Stronger brand direction We should talk.
Why don’t you show typical “packages” or pricing?
Because every brand problem is different. We don’t believe in forcing creative thinking into fixed deliverables. Once we understand your needs, we structure the engagement accordingly.
Why don’t you show typical “packages” or pricing?
Because every brand problem is different. We don’t believe in forcing creative thinking into fixed deliverables. Once we understand your needs, we structure the engagement accordingly.
Can you work with our existing agency?
Yes, and often, that’s where we do our best work. We act as a strategic layer that strengthens output, not replaces teams.
Can you work with our existing agency?
Yes, and often, that’s where we do our best work. We act as a strategic layer that strengthens output, not replaces teams.
What if we already have an internal team?
Perfect. We integrate with internal teams - bringing direction, clarity, and an external perspective that’s often hard to build from within.
What if we already have an internal team?
Perfect. We integrate with internal teams - bringing direction, clarity, and an external perspective that’s often hard to build from within.